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The geo parameter with Google templates can be used in a few different ways:
  1. Target using the full location name (city,region,country) as provided in Google CSV found here: 
    {
    "target": "google_search",
    "query": "laptop",
    "geo": "London,England,United Kingdom"
}
  2. Target using the state name (state,country). Compatible with the United States, Australia, India, and other nations with federated states: 
    {
    "target": "google_search",
    "query": "laptop",
    "geo": "Texas,United States"
}
  3. Target using the country name only: 
    {
    "target": "google_search",
    "query": "laptop",
    "geo": "United Kingdom"
}
  4. Target using ISO country codes: 
    {
    "target": "google_search",
    "query": "laptop",
    "geo": "GB"
}
  5. Target using coordinates and radius 
    {
    "target": "google_search",
    "query": "laptop",
    "geo": "lat: 32.4827, lng: -22.9384, rad: 5000"
}
  6. Target using Google’s Canonical Location Name or Criteria ID, find a list here: 
    {
    "target": "google_search",
    "query": "pilaptopzza",
    "geo": "1000010"
}
There are exceptions, and the above formats may not work in all situations, in which case you will receive an error message stating that.

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